Columbus Crew rebrand flops after fans save club—again - Sports

Respect your roots': Columbus Crew fans react to club's new name, logo in rebranding

Breaking down the Columbus Crew rebrand, step by bewildering step - The Athletic

Columbus SC brand change from Crew follows MLS's conformity trend - Sports Illustrated

My proposal to rectify Columbus Crew's terrible rebranding! Retains some of its history and tradition of the club and fans while meeting the front office's forward focus. Not Columbus without the crew

Why Columbus has angered fans after dropping 'Crew' from its name - ESPN

My proposal to rectify Columbus Crew's terrible rebranding! Retains some of its history and tradition of the club and fans while meeting the front office's forward focus. Not Columbus without the crew

Columbus Crew bails on attempted rebrand to Columbus SC after a week following fan outrage

2020 MLS Cup Champions Columbus Crew SC Victory & History

Columbus SC owners respond to pushback on Crew's rebrand

Supporters News

Columbus SC owners respond to pushback on Crew's rebrand

Despite Fan Backlash, Columbus SC Undergoes Logo And Name Rebranding

Angry Columbus Crew fans launch 'Keep the Crew' petition in response to Columbus SC rebrand

Why Columbus has angered fans after dropping 'Crew' from its name - ESPN